You cant skip these steps if youre looking to build a long-term professional relationship with your client and get the desired results. The greatest challenge you'll have when designing your presentation is choosing what to focus on -- but from the format we discussed above, you can see how important it is to have a single premise to design your presentation around. The more you rehearse, the more confident and comfortable youll feel. Its not enough to know the clients past social media activity. registered members to establish and document networks of According to an article on Sprout Socials website, What Is Influencer Marketing: How to Develop Your Strategy, influencer marketing is defined as a type of social media marketing that uses endorsements and product mentions from influencers individuals who have a dedicated social following and are viewed as experts within their niche.. Instagram, in particular, became the app of choice for social media users interested in travel, entertainment, fashion, and other visually oriented topics. Disclosure Policy Done with your presentation? (e.g., smartphones and tablets). Be selective with friend requests. How to Create a Multimedia Presentation (& Tools to Use) - Visme Blog Make Short 5-Minute Presentations (Quick Ideas & Tips +Video) The first and most important part of any presentation is research. It has made live education possible. Or maybe you still have those secret test pages where you preview what your posts are going to look like. . 25 of the Best Social Media SlideShares - Buffer Resources This is another cheeky take on the facts, and why the single biggest threat to content marketing is quite possibly content marketing itself. To that end, digital marketers engage social media influencers to share messaging and product offers with their followers. Treat your practice runs like theyre the real thing. Consider also sharing your agenda ahead of time. Twitter announced that media This will not only help you stay in contact, but it can seriously increase your chances of hearing back from customers or potential clients. If you are going to work with this client, their problems become your problems as well. https://www.britannica.com/topic/social-media, social media - Student Encyclopedia (Ages 11 and up), Twitter relaxes pot ad rules to lure in more advertisers, Why are teen girls in crisis? The marketing department makes no exception. As the great Maya Angelou once said, People will forget what you said, people will forget what you did, but people will never forget how you made them feel. Data points and numbers are great but hitting points that generate an emotional response is even better. Using SMS Honing your presentation skills takes time, patience and practice. With more than three billion people around the world using Different environments and audiences require a different presentation and tone of voice. Remember to log off when youre done. Social media if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'englishsummary_com-medrectangle-4','ezslot_2',655,'0','0'])};__ez_fad_position('div-gpt-ad-englishsummary_com-medrectangle-4-0'); Social media has also created opportunities for people such as to show their talent. Then, a couple more. Twitter Coffee Raluca Crjan, Digital Marketing Specialist @Planable.io. Privacy Its the backbone of the story youll be telling. through which individuals, communities, and organizations can If have apps on phone, be Sure to friend If you don't know the don't accept their It Click links With Social n ts regularly hacked. based technologies on desktops and laptops, or download services Its an opportunity to create or strengthen a relationship. If youve given a social media presentation, follow up by sending thank-you notes or surveys. . Uncover content gaps and growth opportunities by listening to your audience. It had garnered 2.6 billion monthly active users by Q1 of 2020. Here's a sample from my Gmail. Updates? With the right approach, tone, prompts and pacing, your presentation could be about nothing and still be compelling. Use it wisely! It can be used to pitch an idea to a potential client, to show how social media can be used in a marketing campaign, or simply to educate others about the benefits of using social media. Connect to Other People All Over the World. For instance, your solution should make it possible to give feedback right next to the posts, to add attachments to comments, resolve comments once feedback is implemented, and collaborate in real-time; Whatever solution you choose, make sure it improves your teams efficiency. Each slide you present should be simple, focused and void of unnecessary distractions. Look into the companys values and overall website performance, . How will end users adapt? Founded in 2016 by Chinese tech company ByteDance, this short-form video-sharing site was merged with the U.S.-based mobile app Musical.ly in 2018 and became popular with American teens and young adults. Before wrapping up, Ill leave you with an awesome piece of news. Its popularity is based on the ability to up-vote and down-vote user posts. Step 3. Information and communication technology has changed rapidly over the past 20 years, with a key development being the emergence of social media. But youre the marketer here. It can attack our privacy. sharing of information, ideas, career interests and is important Thats what this presentation will cover: the main aspects of creating a social media strategy for your brand. Self-Presentation in Social Media: Review and Research Opportunities How will businesses spread their messages and use social media to build audiences? Social media offer seemingly limitless opportunities for strategic self-presentation. Social platforms help you connect with your customers, The first companies to create social networks based on web technology were Classmates.com and SixDegrees.com. Twitter under its 4/20-friendly owner Elon Musk earlier this year became the first major social media company to allow cannabis advertisements, Study after study says American youth are in crisis, facing unprecedented mental health challenges that are burdening teen girls in particular, Social media companies are once again in the spotlight after a bank employee in Louisville, Kentucky, killed five people in a mass shooting and livestreamed the attack on Instagram, This article was most recently revised and updated by. dont accept their request. "name": "What is a social media presentaion? Google Slides. Enter mock-up pages. It is a great device for education. Social media accounts are regularly How to formulate your vision so that it sticks in their minds with a simple formula: Simple, Unexpected, Credible, Concrete, Emotional, Story (yep, it spells success). A customizable, intuitive social media strategy deck template can relieve . Discover our free and creative social media presentations. It is up to us how we use it. Social media companies had access to some of the richest trackable user data ever conceived. We help you preview Facebook, Twitter, LinkedIn, Instagram, TikTok, Google My Business, and YouTube posts , Im outta breath with so many platforms we support, With Planable, you can visualize content by week or month and see everything at a glance across all your pages. For example, children approach social media to get information on the desired topic. "mainEntity": [{ A lot of people tend to speed up when theyre nervous. Social media platforms allow users to have conversations, share information and create web content. Easy planning. 22K (PDF) Platforms, People, and Perception: Using Affordances to When it was acquired by ByteDance in 2018, the name was changed to TikTok and has since grown exponentially in terms of popularity and user count. Its 2020. Todays social media landscape is populated by a suite of services that jockey for the attention of more than 5 billion mobile device users worldwide. Try highlighting key numbers or data points by using color, bolding or another visual treatment that makes them pop, like the example above from the, Are you ready to create your next social media presentation? Information and Updates Here are some best practices to follow when crafting a short presentation. Short Speech On Social Media In English English Summary One calendar, one integrated social media marketing strategy presentation across multiple channels. When creating a social media presentation, consider the following: Where do you even start creating your presentation? Use Facebook to stay in touch with your old high school friends who've relocated all over the country, use Google Meet to connect with relatives who live halfway around the world, or meet . Social media test pages are the closest you are going to get to the actual outcome of your work. . While influencers provide companies a layer of built-in consumer trust, social media platforms like Facebook and LinkedIn provide in-depth analytics that allow digital marketers to target specific demographic groups with ads. The Creator Economy: Making Dollars and Sense Out of Social Partnerships, [Workbook] Social Listening Step-By-Step in 90 Minutes, The Sprout Social Index, Edition XVIII: US Forecast, Prepare to Launch With a Social Media Campaign Brief: Template, How to ladder up your brands social media maturity, Social media and mental health: how to find a healthy balance, How social media jobs are evolving (and how you can advance them), Overwhelmed at work? This gives stakeholders an opportunity to respond with preliminary notes that could help you tweak your presentation so that its aligned with their expectations. Todays savvy digital consumers expect a robust and real personality from brands. Digital Trends, The History of Social Networking, Entrepreneur, 11 Ways Social Media Will Evolve in the Future, Forbes, How Social Media Can Move Your Business Forward, The Guardian, Google Buys Blogger Web Service, HubSpot, Social Media Marketing: The Ultimate Guide, HubSpot, The State of Video Marketing in 2020 (New Data), IAS Insider, The Evolution of Social Media Advertising, Maryville University, How to Become a Social Media Manager, National Science Foundation, NSF and the Birth of the Internet, Pew Research Center, 10 Facts About Americans and Twitter, Pew Research Center, Smartphone Ownership Is Growing Rapidly Around the World, but Not Always Equally, Pew Research Center, Social Media Fact Sheet, Social Media Today, The History of Social Media, Social Media Today, Video Marketing Statistics for 2020, Sprout Social, 5 Actionable Strategies for Social Media Branding, Sprout Social, What Is Influencer Marketing: How to Develop Your Strategy, Statista, Percentage of U.S. Population with a Social Media Profile from 2008 to 2019, TheStreet, History of Snapchat: Timeline and Facts, CNBC, Digital Ad Revenue In The US Surpassed $100 Billion For The First Time In 2018, IAB / PricewaterhouseCoopers, IAB Internet Advertising Revenue Report: 2018 Full Year Results, Pew Research Center, 10 Facts About Americans and Facebook, Pew Research Center, Share of U.S. After that, include an agenda slide that gives a high-level overview of your presentation. We can attend a lecture happening in some other part of the world by just sitting in front of a screen in our country. Social Media is websites or application that allow people to interact with each other. It can be used to pitch an idea to a potential client, to showcase results or to educate others about the benefits of using social media." The 6-character hashtag recommendation comes from a handful of Twitter experts and is cited by Hashtags.org, one of the leading sites on the data and usage of hashtags. and networks Not everyone understands Powerpoints options and what they mean at first glance, which leads many beginners into confusion when starting out. Social media has exacerbated political tensions, people in both advanced and emerging economies say. Its the perfect example of presentation skills at work. For example, the development of mobile technology has played an essential role in shaping the impact of social media. Your work needs to be showcased in a visual way. Then, tell them what you told them. Following this framework will help set expectations with your audience and make sure you start and finish with impact. against the already constrictive Prepare an audit of the clients existing social media presence, do a competitive analysis, understand the brands audience, and come up with content that is tailored to their needs. Like 3. Marketers will invest in short-form video more in 2022 than any other content format. Become familiar with the privacy policies of the social media Another thing to take into consideration is the privacy issue. Two other major forays into social media collapsed after a burst of initial success. Before jumping into the never-ending nebula of content ideas for social media, never underestimate the power of an efficient social media strategy. You want them to lap up your content, so dont skimp out on the creativity. Changes to the original work are inevitable, so make sure to plan ahead. technologies that facilitate the creation and According to a recent article in Entrepreneur, 11 Ways Social Media Will Evolve in the Future, consumers will gravitate toward services that allow them to: This could mean a movement toward paid subscription services on social media, according to Entrepreneur. It's not just social media, Louisville attack shows challenge of curbing violent videos. Unfortunately, even if you go the extra mile and manage to create previews of the social media posts and add them to your presentation, these are often incomplete. }] Copyright 2023 Maryville University. Your client trusts that no other people get to see that jolly Christmas campaign before its (at least) December. The earliest forms of social media appeared almost as soon as technology could support them. If possible, present to a friend or coworker you trust to give honest, constructive feedback. Hacking Social networking and social media are overlapping concepts, but social networking is usually understood as users building communities among themselves while social media is more about using social networking sites and related platforms to build an audience. 4. This coincided with the launch of the Blogger publishing platform by the tech company Pyra Labs, which was purchased by Google in 2003. For example, lets say youre giving a social media presentation to a new customer or client on behalf of an agency. New Zealand, and an Isle of Man-based Remind them what it was about, include some highlights, and thank them for their time. This can be useful for building brand awareness among potential long-term customers, as well as for generating leads for specific products or services. It could be a fake account. Social media PPT presentations or Keynote slides can be distributed easily to the team and clients. The deck youll be presenting acts as the outline for your story arc and your slides are your illustrations. Uncover content gaps and growth opportunities by listening to your audience. A social media presentation is essential when you want to show your team the ROI of your latest social campaign or impress a client youre trying to land. This information can be used to determine when is the best time to post new content, giving it a better chance to be seen. You can now explore all functionalities at no cost with a limit of 50 total created social media posts. It is a story about establishing and nurturing personal connections at scale. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.). Privacy Subscribe to our newsletter for social resources. In addition to written messages, end users could now broadcast in real time. How will mega platforms such as Facebook, Twitter, TikTok, and others make money? password protect your device. Tip: always include a meeting agenda and a summary of your project in the presentation. Desktop access to bulletin board services such as CompuServe and Prodigy made it easier to grow free online communities without ever leaving the house. The Science of Social Media Headlines. Founded in 2010 by Stanford graduate Kevin Systrom as a photo-sharing site and purchased by Facebook in 2012, Instagram has more than 1 billion users worldwide. Now its time to start thinking about the way you are going to showcase those social media slides to your client. A recent article on IAS Insider, The Evolution of Social Media Advertising, sums it up: Users dont just log in and browse, they tell the platforms their name, and where they live, what they like and who they know, painting the most vivid picture currently possible for marketers looking to target specific consumers.. The format you present your work is just as important as the work itself. "text": "To make a social media presentation, start with research, choose your presentation environment, draft an outline and design and organize your slides."} The invention of the smartphone liberated social media from the desktop and laptop computer. Lauren Cover. Are you planning on sending a social media Powerpoint presentation with slides for each platform? Great storytelling in your presentation will help keep your audience captivated from start to finish. Courtney pulled in some amazing research into the psychology and science behind why we click on certain headlines. ", As the ability to reach consumers expanded thanks to social media, marketing professionals quickly adapted. If you have more to say, put it on the next slide.. It was created by Harvard Student Mark Zuckerberg and three of his classmates. Now that you have an idea of what the message should be, the design and organizing step implies molding your ideas into a digestible and appealing form for your audience. This is why Planable has the option to directly publish your posts (. . If you have more to say, put it on the next slide., In many cases, your presentation should incorporate the color schemes found within your agency or brand. Use our free social media. . Fraud and Scams BeReal will be a turning point for brands. Dont be afraid to address both the brands strengths and weaknesses. Sprout Socials tactical advice includes: Companies that fail to develop a consistent, engaging social media presence are not taking full advantage of the marketing tools available in todays competitive marketplace. Set up your security answers. Draw your audience in by including a lot of bright colorful slides within your presentation. is a social networking site designed specifically for is the right choice. In particular, social media provide multiple platforms on which the self may be presented, expand the role other individuals can play in one's own self-presentation, and expand the audience while . 50+ Social Media Trends in 2022 You Need to Know, How Much to Charge for Social Media Management, The Ultimate Social Media Management Guide, How to create a social media presentation, Social media marketing presentations to inspire you, scheduling thought-provoking LinkedIn content. One of the major advantages of social media is that it is full of information and helps in providing education. Here's how you can create effective short social media videos easily: 1. { The best presentations combine a little bit of each. Each of these engagements presents an opportunity for marketers to influence a customer or group of customers. Get social media resources and tips in your inbox weekly. The audience may not know you as an individual, but they have an existing relationship with your brand. After doing your research, think about the extra things that can help you make a great first impression. A decade later, in 1997, the first true social media platform was launched. . Those two sites were eventually supplanted by Facebook, which became one of the worlds most popular social media sites with billions of users worldwide. LinkedIn Knock your next social media presentation out of the park followers. Can social media maintain its relevance as technology evolves? Showing the rest of the cards would imply extra mockups or a separate email with links to Google Drive, where you would have a folder with all the images. We help you preview Facebook, Twitter, LinkedIn, Instagram, TikTok, Google My Business, and YouTube posts Im outta breath with so many platforms we support exactly as they appear when published. for social interactions. "text": "A social media presentation is a visual document that shows how social media can be used to achieve specific goals or objectives. Fortunately, you dont need to look for solutions to these kinds of problems. But it isn't as difficult as you might have imagined. It has disadvantages too. In addition to placing ads on social media platforms, companies discovered the potential utility of cultivating an active, engaged social media presence. Another Sprout Social article, 5 Actionable Strategies for Social Media Branding, provides guidelines for how social media can be used to develop a companys public voice. The bottom line when it comes to social media branding is authenticity. The most efficient way to take advantage of social medias popularity is to leverage existing audiences. According to HubSpots The Ultimate List of Marketing Statistics for 2020, video became the No. No extra clicks, no need for extra communication channels to give and receive feedback. The Content Marketing Deluge. Dont let him see a link, 3 rows of text, and 4 images instead of a Facebook carousel post. How social media impacts our body image; How social media shaped Gen Z The most significant differences between the Facebook and TikTok generations; The negative effects of social media; The positive impacts of social media The effects of social media on behavior How social media impacts our physical (or mental) health; How social media has . Learn more about the online marketing bachelor's program. A rocky existence came to an end in 2018, after the private information of nearly 500,000 Google+ users was compromised by a data security breach. It is a great device for education. Our out-of-the-box Google Slides and PowerPoint templates will help you stand out from the crowd. The reason I chose this topic because of the growing popularity of social media. 18+ Free Social Media PowerPoint Templates for Download in 2022. from its launch in March 2006.. If you have social media apps on your phone, be sure to The State of the Judiciary Address of Guam - Facebook 650 Maryville University Drive St. Louis, MO 63141. "@type": "Answer", While were at it, here are some of the details you can tweak to make your mockup pages as enticing and personalized to your clients wishes as humanly possible: Your mock-up page is ready for feedback and collaboration! Since Google Slides is a web-based tool, you dont need to download any software, and you can start creating your slides from the get-go. What follows is an examination of the origins of social media, its relatively rapid growth as a sociological and commercial force, and the change it has brought to the marketing world.
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